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Pitch It: Earned Media for Nonprofits
Start It!
Welcome to Pitch It! (10:38)
Join the LinkedIn Group
Develop It!
Explain the benefits of earned media (9:41)
What makes a newsworthy story? (18:31)
Plan content throughout the year (11:33)
Write It!
Story pitching vs. press releases (9:30)
Create a STRONG story pitch (15:42)
Create a STRONG press release (22:53)
Earn It!
Distribute pitches and press releases (23:24)
Build a media contact list (6:51)
Identify realistic reporters (22:22)
Keep It!
Develop new relationships (10:34)
Maintain current relationships (11:36)
Understand what reporters want (8:51)
Wrap It!
Conclusion (1:54)
Build a media contact list
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