Escape the Trash Bin!
Journalists get dozens of press releases every day. Most of them get deleted. (Yes, even ones from nonprofits.) Harsh, I know... but it’s true.
As a former news anchor and reporter, I know all too well the reality of this. And I'm guilty too. Now that I'm out of the industry, I'm sharing some inside knowledge to help your nonprofit get the attention it deserves.
That said, there are several ways to make your press release stand out and escape the trash bin. Here are my top 10 tips for sending a press release that will get noticed by a newsroom.
Over the past few years, I've given several workshops and trainings on this exact topic. Now I'm condensing the content to provide you an information-packed one-pager that you can share with your marketing team.